Filip Tysander, the founder of Daniel Wellington brand really admires old NATO straps.
The brand marks its stand in watch market exactly where reminding off the good old days, when watches where just something show-casing time with no other functions.
This alone makes it stay superior being simple, elegant and slim.
And after years and years, till today the brand keeps in line with the same old taste from which it was brought out. Without compromising the perfect round case whether it appears in colorful nato bands or interchangeable leather straps Daniel Wellington stays as the best wrist wear for all.